Hi 👋 I'm Rossella
I’m a Software Engineer and Co-Owner at Nama Studio, Milano.
I believe in the power of technology to drive positive change. With a strong foundation in problem-solving and technical expertise, I focus on creating impactful solutions for businesses and society.
At Nama Studio, I specialize in Shopify theme development, UX design, and building sustainable, high-performing e-commerce websites. I am passionate about empowering ethical and eco-conscious brands to thrive online. Our work helps reduce carbon footprints and supports accessibility—values reflected in projects like the Nama Studio agency website.
Before Nama, I worked at Flagship LLC, Japan's first Shopify Plus partner, customizing e-commerce experiences to meet unique business strategies. I also co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan.
Though my path started in marketing and customer retention, working with developers to re-imagine the UX for Everyman Cinema’s loyalty program sparked my interest in software engineering. I pursued coding through FreeCodeCamp, Codebar, and Women Who Code London, eventually making the transition to tech in Tokyo.
At Nama Studio, I turn business requirements into clean, efficient code and create intuitive, user-friendly e-commerce websites. I love writing—whether it’s technical blog post about development or travel articles about my global adventures.
I have skills in other fields such as technical writing and
e-commerce optimization.
I also have experience in
delivering technical workshops and presentations on Shopify
theme development.
よろしくお願いしいます!
Nice to meet you!
This is a
collection of personal projects and open source contributions.
To view
the professional 20+ Shopify
projects I developed at Nama Studio, visit the agency's portfolio.
Agency portfolio website, designed and developed with sustainability as a guiding principle.
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Custom Shopify theme for internal use, focus on the fashion industry. The store is password-protected, password is "namastudio".
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Simple CRUD application for recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.
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ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project.
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Helped out with the temporary website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript.
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Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo.
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UX design for mobile app & responsive website for a fictional service that helps people find volunteering opportunities in their local area. This project is part of the Google UX design professional certificate.
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UX design from concept to delivery of mentor request flow for fictional a tech bootcamp. This project is part of the Google UX design professional certificate.
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UX design for omnichannel app for a fictional boutique retailer of wine and spirits. This project is part of the Google UX design professional certificate.
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Rossella Ferrandino
Looking to relocate to Tokyo, Japan
Drop me an email