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Rossella Ferrandino

Software Engineer


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Hi 👋 I'm Rossella

I’m a Software Engineer and Co-Owner at Nama Studio, Milano.

I believe in the power of technology to drive positive change. With a strong foundation in problem-solving and technical expertise, I focus on creating impactful solutions for businesses and society.

At Nama Studio, I specialize in Shopify theme development, UX design, and building sustainable, high-performing e-commerce websites. I am passionate about empowering ethical and eco-conscious brands to thrive online. Our work helps reduce carbon footprints and supports accessibility—values reflected in projects like the Nama Studio agency website.

Before Nama, I worked at Flagship LLC, Japan's first Shopify Plus partner, customizing e-commerce experiences to meet unique business strategies. I also co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan.

Though my path started in marketing and customer retention, working with developers to re-imagine the UX for Everyman Cinema’s loyalty program sparked my interest in software engineering. I pursued coding through FreeCodeCamp, Codebar, and Women Who Code London, eventually making the transition to tech in Tokyo.

At Nama Studio, I turn business requirements into clean, efficient code and create intuitive, user-friendly e-commerce websites. I love writing—whether it’s technical blog post about development or travel articles about my global adventures.

Skills

Engineering

  • JavaScript
  • React
  • TypeScript
  • Tailwind
  • GraphQL
  • Node.js
  • SEO

UX / UI

  • Design user-centered interfaces
  • Wireframing, prototyping
  • Performance optimization
  • Responsive design
  • Usability testing
  • E-commerce specific UX

And more

I have skills in other fields such as technical writing and e-commerce optimization.
I also have experience in delivering technical workshops and presentations on Shopify theme development.

Download my resume

よろしくお願いしいます!
Nice to meet you!

Portfolio

This is a collection of personal projects and open source contributions.
To view the professional 20+ Shopify projects I developed at Nama Studio, visit the agency's portfolio.

Nama Studio Website

Preview image - Nama Studio website

Shopify

Nama Studio

Portfolio

Agency portfolio website, designed and developed with sustainability as a guiding principle.

Stack:

  • JavaScript
  • Tailwind
  • Sustainable web development
Read about sustainable web development principles

Shopify custom theme

Preview image - Nama custom theme

Shopify

Nama Studio

E-commerce

Custom Shopify theme for internal use, focus on the fashion industry. The store is password-protected, password is "namastudio".

Stack:

  • Liquid templating language
  • JavaScript
  • CSS
Read about process and lessons learned

Recipe box

Preview image - Recipe box

Web development

Personal project

Simple CRUD application for recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.

Stack:

  • React
  • Tailwind
  • Data persistence with local storage
Github repo

Wedding website

Preview image - wedding website

Web development

Personal project

ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project.

Stack:

  • Data persistance with Firebase
  • i18n - Italian and English
  • Google maps integration
Go to demo website

WiSE Japan

Preview image - women in software engineering Japan

Web development

Open source contribution

Helped out with the temporary website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript.

Stack:

  • Vite + Vitest
  • Lighthouse Actions
  • TypeScript
Learn more about WiSE Japan or checkout the Github repo.

SpeakHer Japan

Preview image - SpeakHer Japan

Web development

Open source contribution

Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo.

Stack:

  • Vue.js
  • Airtable
Go to website or check out the Github repo.

Local Volunteer app & website

Preview image - Local Volunteer UX design

UX design

Mockup

UX design for mobile app & responsive website for a fictional service that helps people find volunteering opportunities in their local area. This project is part of the Google UX design professional certificate.

Stack:

  • Figma
  • App design
  • User research, competitive analysis
Go to case study

Find a mentor

Preview image - Find a mentor UX design

UX design

Mockup

UX design from concept to delivery of mentor request flow for fictional a tech bootcamp. This project is part of the Google UX design professional certificate.

Stack:

  • Adobe XD
  • Responsive design based on user research
  • Usability testing
Go to case study

Enoteca omnichannel app

Preview image - Enoteca UX design

UX design

Mockup

UX design for omnichannel app for a fictional boutique retailer of wine and spirits. This project is part of the Google UX design professional certificate.

Stack:

  • Figma
  • App design
  • User research, competitive analysis
Go to case study

Contact

You can reach out for:

  • Japan-based job opportunities
  • Travel ideas
  • Mentorship
  • Tech articles ideas and requests
  • Advice on visiting Japan
  • Italian cooking tips

Contact me directly

Rossella Ferrandino

Looking to relocate to Tokyo, Japan

Drop me an email

Find me online