Rossella Ferrandino
Hi π I'm Rossella
Iβm a Software Engineer specialized in Shopify development, currently based in Tokyo and working as a
Frontend Tech Lead at Flagship LLC.
I previously worked at Flagship earlier in my career before co-founding Nama Studio, a boutique Shopify
agency focused on sustainable e-commerce. After several years building and leading projects there, I
returned to Flagship in a technical leadership role.
With over 6 years of experience in web development, I focus on building scalable, user-friendly e-commerce experiences that translate business requirements into clean, maintainable code.
At Nama Studio, a 100% women-led agency, I worked on Shopify development, UX design, and high-performing storefronts for ethical and eco-conscious brands. Our work helped businesses grow online while staying aligned with values such as sustainability and accessibility.
Before transitioning into software engineering, I worked in marketing and customer retention. While collaborating on the redesign of Everyman Cinemaβs loyalty program, I became fascinated by how business requirements translated into technical systems. That curiosity led me to start learning front-end development through communities like FreeCodeCamp, Codebar and Women Who Code.
Alongside my professional work, Iβm actively involved in the tech community. I previously co-organized events with Women Who Code and now contribute to Women in Software Engineering Japan, supporting initiatives that promote technical excellence and visibility for women in technology.
Today, I continue to deepen my expertise in Shopify and modern frontend development, while expanding my skills in React and scalable frontend architecture.
Outside of development, I love writing, whether itβs technical blog post about development or travel articles about my global adventures.
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Nice to meet you!
This is a collection of personal projects and open source
contributions.
To view the professional 20+ Shopify projects I developed at Nama
Studio, visit the agency's
portfolio.
Agency portfolio website, designed and developed with sustainability as a guiding principle. Reduced carbon footprint by optimizing images and minimizing the number of server requests.
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Custom Shopify theme for internal use, focused on the fashion industry, with a customized collection page, shop the look section and variant selector. To view the theme, use the password "namastudio".
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The Recipe Box is a simple yet functional CRUD application that allows users to store and manage their favorite recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.
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ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project. The repository has 18 stars on Github.
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Helped out with the temporary website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript.
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Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo. My contributions were focused on form validation and SEO optimisations.
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Technical tutorials, Shopify insights, and reflections on life in tech.
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