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Tokyo, Japan
Rossella Ferrandino
Frontend Tech Lead & Shopify Engineer
I build scalable commerce experiences, lead frontend projects, and write about engineering and working in Japan.
Rossella Ferrandino
Rossella Ferrandino
Tokyo, Japan
I build scalable commerce experiences, lead frontend projects, and write about engineering and working in Japan.
Hi, I’m Rossella.
I’m a software engineer based in Tokyo and a Frontend Tech Lead at Flagship LLC. I specialize in Shopify development and building maintainable storefronts that connect customer needs, business goals, and technical systems.
Over seven years in web development, I’ve led projects, co-founded the sustainable e-commerce agency Nama Studio, and worked across engineering, UX, and performance. My earlier career in marketing still shapes how I translate requirements into practical products.
I also contribute to Women in Software Engineering Japan and write about technology, leadership, and life between Europe and Japan.
Read my featured interview at FlagshipA selection of earlier, publicly shareable Shopify, React, and community projects spanning e-commerce, sustainable development, and open-source work. My current client work is confidential, but you can also explore the 20+ professional Shopify projects I developed at Nama Studio.
Agency portfolio website, designed and developed with sustainability as a guiding principle. Reduced carbon footprint by optimizing images and minimizing the number of server requests.
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Custom Shopify theme for internal use, focused on the fashion industry, with a customized collection page, shop the look section and variant selector. To view the theme, use the password "namastudio".
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The Recipe Box is a simple yet functional CRUD application that allows users to store and manage their favorite recipes, using local storage to save and retrieve data. Built to practice React and Tailwind.
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ReactJS web app to manage the RSVPs to my wedding. I also wrote some technical articles on this project. The repository has 18 stars on Github.
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Helped out with the website for the Women in Software Engineering Japan, while learning more about Vite and TypeScript. Currently I am the maintainer for the repository on GitHub.
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Contributed to SpeakHer, a database of women public speakers in Japan. The project was featured on The Japan Times and was led by the leadership team of Women Who Code Tokyo. My contributions were focused on form validation and SEO optimisations.
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よろしくお願いします！
Nice to meet you!
Technical articles, engineering reflections, and monthly notes on working and learning in Japan.
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A month of high-traffic systems, AI-assisted codebase exploration, Shopify Liquid, and intensive JLPT N3 preparation.
Read the September notesI’m open to conversations about frontend leadership, Shopify engineering, technical writing, mentorship, and the software community in Japan.
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